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About

Brand consistency is hard when you’re the one making everything.

I’m Alexandra, a branding designer who builds simple brand systems for small teams— so founders and CMOs can stop reinventing every post, deck, and campaign, and finally feel calm and consistent about how their brand shows up.

You might be here because…

  • Your visuals feel “all over the place” across channels.
  • You’re drowning in tools and templates but still guessing.
  • You want someone you can actually talk to about your brand.

What I help with

  • Building a clear brand system your team can follow.
  • Making content production faster and less chaotic.
  • Translating your values into a consistent visual language.
Alexandra, founder of Take Away Studio

You’re responsible for everything people see, but you don’t have a brand system.

If you’re a small business owner or the de-facto CMO, you’re shipping campaigns, posts, decks, landing pages, and emails—without a clear, shared idea of “this is how our brand looks”.

That usually shows up like this:

  • Your website, pitch decks, and social posts all feel slightly different.
  • Old colours, logos, and slide templates keep sneaking back in.
  • You spend too long tweaking layouts instead of running the business.

You’ve probably already tried:

  • Buying nice templates that never quite fit your brand.
  • Asking different freelancers and getting different answers.
  • Saving “inspiration” that just adds to the decision overload.

You don’t want more files. You want a brand system that makes content easier.

When people come to me for “branding”, they’re rarely asking for another logo. They want clarity, consistency, and a person they can rely on when things get fuzzy.

The gains you’re looking for:

  • One clear visual language: colours, type, imagery, layouts.
  • Reusable patterns so content creation gets faster, not heavier.
  • A brand that feels trustworthy, grown-up, and recognisably “you”.

How my work supports that:

Systems over one-off designs.

We create a compact set of rules and building blocks you can reuse across channels.

Made for non-designers.

Your team gets simple guardrails—not a 90-page PDF no one opens.

A human to talk to.

You can ask questions, share drafts, and get real feedback when you’re unsure.

Stockholm · Designer

From architecture to calm, practical brand systems.

I’m Alexandra. I live in Stockholm and originally studied architecture, where I learned to think in systems, grids, and how people actually move through spaces.

Now I use that same thinking for small teams: designing brand systems that feel solid, human, and easy to work with on a busy Tuesday.

If you like seeing behind the scenes, I share process, experiments, and work-in-progress on LinkedIn and Instagram.

Stockholm building and Scandinavian design inspiration

Ways we can work on your brand system and consistency.

Whether you’re a founder doing it all or a small marketing team, my role is to be your calm design partner and system-builder.

For small businesses & CMOs who want a person, not just a template.

Logos of clients who have worked with Take Away Studio
Next step

Tell me where brand consistency is breaking.

If you’re tired of being the bottleneck or brand police, we can look at where things are messy and what kind of system would actually help.

Brand systems Content design Web & UI
Founder talking through brand consistency with Take Away Studio